Discuss the Transformation and Upgrade of Corporate Marketing in the Mobile Internet Era
Wang XinYi

The University of Manchester  M13 9PL

Absrtact: This paper discusses the new trend, challenge and opportunity of enterprise marketing in the era of mobile internet, and the strategy of transformation and upgrading. This paper analyzes the rise of digital marketing, the influence of social media marketing, the rise of content marketing and the development trend of Mobile, personalized and scene marketing. At the same time, it also points out the challenges of enterprise marketing, such as the diversification and Individualization of consumer demand, the intensification of market competition, and the problems of data security and privacy protection. On this basis, the paper puts forward the transformation and upgrading strategy of enterprise marketing, including the implementation of digital marketing strategy, optimization of social media marketing strategy, innovation and practice content marketing, and Explore Mobile, personalized and situational marketing.

Keywords: Mobile Internet era; marketing; digital marketing; social media marketing

Reference

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[5] Qi Chang. Analysis of Enterprise Marketing Mode Innovation Based on "Internet +"[J]. Time-honored Brand Marketing, 2023(20):32-34. 

Author introduction: Name: Wang Xinyi, female, Han ethnicity, born on April 15, 1998, in Guangzhou, Guangdong Province, Master's degree, The University of Manchester, research direction: Business Administration.