New Ideas For The Development Of Rural E-Commerce Under The Background Of Rural Revitalization 

Xingwang Han 

School of Marxism, Yili Normal University，Xinjiang Uygur Autonomous Region，835000； 

Yining City, Ili Kazakh Autonomous Prefecture, Xinjiang Uygur Autonomous Region Postcode: 835000 

Abstract:e and conducts an in-depth exploration. IAgainst the backdrop of the comprehensive promotion of the rural revitalization strategy, rural e-commerce has become a crucial force in driving the transformation of the rural economy and realizing high-quality rural development, which is of profound significance for breaking the urban-rural dual structure and addressing the shortcomings in rural development. This paper focuses on this issut analyzes the current development trend of rural e-commerce, presenting not only the favorable situation where its scale continues to expand and its operation models are increasingly diversified, but also directly confronting thorny problems such as hindered logistics and distribution, a shortage of professional talents, a low degree of standardization of agricultural products, and lagging brand building. Subsequently, a series of new ideas are put forward in a targeted manner, covering aspects such as improving the logistics and distribution network, strengthening talent cultivation and external introduction, enhancing the standardization and branding levels of agricultural products, deeply exploring and expanding new e-commerce models, and promoting the integrated development of multiple business forms. It is expected that by taking advantage of the "east wind" of the stable development of rural e-commerce, a solid foundation can be laid for rural revitalization, vigorous impetus can be injected, and ultimately the goals of rural economic prosperity and beautiful rural construction can be achieved. 

Keywords: Rural Revitalization, Rural E-commerce, Development Ideas, E-commerce Integration 

References 

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Author Introduction：Han Xingwang (December 17th, 1997)Male, Han ethnicity, Native place: Yongcheng City, Henan Province.Master's degree candidate, Research directions: Education, Rural Revitalization. 

Affiliation: School of Marxism, Yili Normal University

City and Province: Yining City, Ili Kazakh Autonomous Prefecture, Xinjiang Uygur Autonomous Region Postcode: 835000